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About Business for Nature

Business for Nature is a global coalition of over 100 influential partner organizations. These are primarily global, national and sector business associations, alongside leading conservation organizations that have a track record of working with business. In addition to our partners, we have a network of 1500+ companies through the Nature is Everyone’s Business Call to Action and a group of 20+ leading business advisors, demonstrating both business leadership and momentum in our engagement with governments around the world.

Our collective mission: 

Together as the leading voice of business, we activate and accelerate the transition toward a nature-positive economy for all.

Our 2030 strategy

To drive ambitious advocacy, we will:

To drive ambitious advocacy, we will:

  1. Shape global and regional direction and;

  2. Enable national implementation.

These two strategic pillars strengthen and influence each other. Success stories of national implementation will be crucial to further strengthening our global and regional advocacy efforts, particularly through the UN Convention on Biological Diversity (CBD).

Our 2025–2025 priorities

  1. Focused national deep dives

  2. Global advocacy priorities

    • Government-led nature-positive sectoral pathways

    • The climate-nature nexus

    • Aligning incentives for a nature-positive economy, including redirecting environmentally harmful subsidies

  3. Ramp-up business strategies for nature

  4. Collective roadmap to 2040

  5. Intentional business engagement at UN CBD COP

 For more information, read our full 2030 strategy.

Our values  

  • We aim high: We deliver high quality work with urgency that will have real impact. 

  • We are collaborative:  We work with and recognize others to simplify the landscape to reach better outcomes for people and the planet. 

  • We are inclusive:  We employ and work with people and stakeholders from different backgrounds and geographies. 

  • We are open: We listen, learn and bring light-heartedness to our work without underestimating the challenges we face. 

Business for Nature is legally and fiscally hosted at Rockefeller Philanthropy Advisors.

Business for Nature's work is made possible by the generous financial support from the Global Environment Facility (GEF) -  in partnership with Conservation International (CI) as a designated GEF Agency - Porticus, the European Commission, Fondation Hans Wilsdorf and occasional support from other organizations.

We would like to thank the Gordon and Betty Moore Foundation (via the World Economic Forum’s Nature Action Agenda) and the MAVA Foundation for providing funding to Business for Nature previously, as well as to the World Business Council for Sustainable Development (WBCSD) for having kindly hosted us from 2019-2022.